Event Details
Dates: April 28 / May 5, 2021
Time: Event complete.
Price: Ticket sales closed.
Location: Online
Getting to Zero Waste
When Vancouver’s top zero-waste experts and leading brands came together for the inaugural Brand Battle for Good, transformation followed. The event sparked a new community of changemakers, equipped with data-driven ideas to tackle waste and crowned Team Talent Pool, an unexpected underdog, with Eco-Meter as the winner.
This collaboration arrived at a crucial moment. With rising waste from increased PPE use, disrupted recycling, and growing consumerism, Vancouver faced unprecedented challenges. The climate crisis made it clear: immediate action was needed to shift toward sustainable, low-waste living.
The City of Vancouver’s Zero Waste 2040 vision set an ambitious goal. The Brand Battle for Good served as a catalyst, uniting businesses, experts, and residents to drive progress and move the city closer to becoming a true zero-waste leader.
Participating Brands
If you want the best, you have to compete with the best. Meet the brands that stepped up to battle it out for Vancouver’s zero waste future.
LET’S GO ZERO CONFERENCE
Information is power. Day 1 was a virtual educational pre-conference and workshops aimed at arming the teams with everything they need to know about why we should go zero waste. Cross-pollinated workshops informed, educated, and introduced teams to impact-driven subject matter experts in their community.
STRATEGY HACK-A-THON FOR GOOD
Day 2 saw the action kick off, with the official Strategy Hack-A-Thon for Good. Each team was led through an all-day session by a dedicated top design thinking facilitator who shepherded teams through the problem statement and assisted in uncovering brilliant and innovative solutions to help achieve a Zero Waste Vancouver. Teams prepared to present their final solutions in a big idea pitch at the end of the day, with a final winner announced in a digital Brand Battle Award Night event later that evening.
BRAND BATTLE AWARD NIGHT
With a day of hard work behind them, it’s time to relax. The teams moved into the Interactive Kumo Space networking social and await the top nominations. Live virtual music and top three pitches were revealed at the Brand Battle Award Night ahead of the winning team announcement.
Partner Brands
Contributing Brands
Get Involved
Brands for Better events and initiatives are 100% volunteer and sponsor-driven. More hands are always helpful, and everyone is welcome.