Supporting the Vision

Brands for Better Foundation stands at the threshold of a new phase: the organization has matured, the desire to deliver on measurable impact has never been stronger, and to keep up with the growing enthusiasm requires us to be intentional about how we sustain our growth. Through established roles and processes, the Executive Board looks to develop strategies for the foundation alongside its events and initiatives.


Chief Financial Officer at Bluefield Net Ltd.

Finance Director of Brands for Better Foundation.

Anas is a seasoned influential finance leader, director, and lead lecturer in a large sovereign financial institution with 25+ years of experience. Anas brings extensive expertise in implementing advanced financial strategies and managing multiple-scale corporate initiatives. He has a proven track record to establish and sustain strategic financial alliances between non-profits and businesses, and is skilled in enhancing financial performance to drive positive organizational outcomes. Anas is also a CFA charterholder and a Certified Public Accountant (CPA).


Social Impact & Community Specialist

Communications Director of Brands for Better Foundation.

Tamira is an experienced program manager driving impactful social impact programs and businesses across various roles. Previously with KPMG, the United Way of Lower Mainland, and Hyperlight Systems, an Innovation Awards-winning company improving accessibility for people with disabilities.


Consulting on Purpose

Partnerships Director of Brands for Better Foundation.

Monika currently inspires and guides business to become a force for good, uncovering and maximizing their potential for positive environmental and social impact.

Her corporate career began in Europe with high tech giants, until she transitioned to Vancouver BC, where she focused on Digital Media. Always an innovator, in 1994 she founded a production company that focused on interactive corporate communications that created online communications strategies and websites for clients such as the BC Yellow Pages and ICBC. Monika realized that her work needed to better reflect her values in environmental and social sustainability, so she brought her experience in business and of best business practices within a sustainable framework together to found Greenworx Inc., specializing in the development of sustainability strategy and action plans.  She is also the co-Founder and was Executive Director of the Board of Change, a Vancouver business network with the mission to foster an economic model that values the pursuit of social and environmental sustainability equally with the pursuit of profit – a network close to 1,000 businesses strong.  Born in Vienna, Austria, Monika is fluent in French, German and English, is learning a few more, holds a degree in Systems Design Engineering from the University of Waterloo, is a certified Yoga instructor and avid world traveller.



Founder and Executive Director of Brands for Better Foundation and Co-Visionary of BFB’s Brand Battle for Good, The Comeback and The Springboard Program. Creative lead, strategic thinker, community builder, planet-first designer. VP Brand at SOLE/ReCORK. Previously Creative Manager at LUSH Handmade Cosmetics.


Inbox Booths & Digital Hot Sauce

Co-Founder and Community Director of Brands for Better Foundation. Co-Visionary of BFB’s Brand Battle for Good. 5x start-up entrepreneur, community builder, growth marketer. Co-Founder and President of Inbox Booths. Co-Founder, Visionary, and Marketing Strategist at Digital Hot Sauce Inc.


Founder and Principal at Rowsell Inc.

Founding Brand Partner and COO of Brands for Better Foundation and Brand Battle for Good. Strategic advisor, business coach, community connector and impact investor.  Previously with Lululemon, Target, Kit and Ace, and O2E Brands.  Founder and Principal at Rowsell Inc.

Join our Team

We are excited to announce that we are officially recruiting passionate leaders to join our Brands for Better Executive Board.

Funding Director

The Funding Director is responsible for securing financial support for the organization’s programs and initiatives. This includes collaborating with the board on funding strategy and implementing fundraising strategies, identifying potential donors, exploring sponsorship opportunities, and managing grant proposals. This role is crucial for BFBF’s long-term financial sustainability.

Term: 15 months (1 year + 1 quarter)
Time: 10-15 hours per month

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