Calling Vancouver brands who want to make an impact.

We’re sourcing support from our community. If you are a brand that wants to help bring events like this to life, get in touch.

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Calling Vancouver brands who want to make an impact.

Let's get Vancouver to zero waste.

The Brand Battle for Good is a two-part virtual event calling teams from across Vancouver to strategize on waste reduction solutions for our city.

THE DETAILS

Let's Go Zero Conference
9am-4pm | Online


Information is power. Virtual educational pre-conference and workshops aimed at arming the teams with everything they need to know about why we should go zero waste. Cross-pollinated workshops will inform, educate, and introduce teams to impact-driven subject matter experts in their community.

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Supporting brands.

Inspiring catalyst events aimed at sparking change for good in Vancouver.

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Videography and Photography.

Now seeking brands. Hire a paid student, at no cost to you!

UBC Sauder, in partnership with Mitacs are excited to re-launch the “Mitacs Business Strategy Internship" program for internships starting in January and May 2021. The program will award eligible UBC Sauder students $10,000 ($5,000 of which is contributed by the participating organization) of funding to undertake a 4-month internship with businesses and non for profit organizations.

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Mitacs Business Strategy Internship program.

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DAY 1 | April 28, 2021

Virtual Conference and Hack-a-thon
April 28 & May 5, 2021
  |  Vancouver, BC

Virtual Conference and Hack-a-thon
April 28 &  May 5, 2021
Vancouver, BC

DAY 1 EVENT DETAILSDOWNLOAD THE DECK

Fuel Partners.

WATCH THE AWARD NIGHT LIVESTREAMWATCH THE AWARDS LIVESTREAM

Event Production Title Partners.

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Want to see how it all plays out?

The public is invited to virtually attend the Brand Battle for Good Award Night on May 5 (6-8pm PDT), where the winning solution to Vancouver’s waste problem will be unveiled. Join emcee Zain Meghi, with live music by The Long War, as the top three ideas are revealed, and the crowd-voted winner will be crowned. Register to watch the Brand Battle for Good Award Night livestream below.

Want to see how it all plays out?

Introducing the Brand Battle for Good event, where local brands step up to move Vancouver towards zero waste.

With new PPE and COVID-19 safety measures, damaged recycling streams, rising population rates, and consumerism at the highest it’s ever been, we are seeing more waste in the city than ever. Given the current climate crisis, we simply cannot afford to wait — we need to change our current behaviours and move quickly toward sustainable lifestyles and stop producing so much waste. 

The City of Vancouver has a long-term strategic vision of Going Zero Waste 2040. It is a huge, important undertaking that we truly believe possible, but in order to get there, we need to take action, now, and it’s going to take all of us to make it a reality. This two day event will serve as a jumping off point on our city’s journey to becoming zero waste.


Ad Agency Title Partner.

Digital Media Title Partner.

DAY 1 - LET'S GO ZERO CONFERENCE

SPEAKERS AND WORKSHOPS

Design thinking methodology.

Each team will have a dedicated facilitator to guide them through the event.

With the help of these world-class facilitators, teams will work to understand, define, ideate, distill, commit, and pitch their big idea that flips the script on Vancouver’s waste problem.

MEET THE FACILITATORSLEARN MORE

Strategy Hack-a-thon for Good
9am-6pm | Online

DAY 2 | May 5, 2021

Day 2 is when the action starts with the official Strategy Hack-A-Thon for Good. Each team will be led through an all-day session by a dedicated top design thinking facilitator who will shepherd your team through the problem statement and assist in uncovering your brilliant and innovative solution to help achieve a Zero Waste Vancouver. Teams will present their final solutions in a big idea pitch at the end of the day, with a final winner announced in a digital Brand Battle Award Night event later that evening.

DAY 2 EVENT DETAILS

Design Thinking Facilitation

MEET THE FACILITATORS
DAY 1 EVENT DETAILS
SPEAKERS AND WORKSHOPS

Brand Battle Award Night
6-8pm | Online

With a day of hard work behind them, it’s time to relax. The teams move into the Interactive Kumo Space networking social and await the top nominations. Live virtual music and top three pitches will be revealed at the Brand Battle Award Night ahead of the winning team announcement.

The winning idea.

Although the winning idea will be expected to be both creative and original, and provide a compelling story for the launch and marketing takeover, the winning idea will primarily be chosen based on impact, accessibility, feasibility and degree of behavioural change. This is not an advertising contest. We are looking to spark real and measurable change in support of the City of Vancouver's Zero Waste initiatives. Prize up for grabs is an upcycled trophy from ChopValue, a $40k in-kind campaign strategy package from Ad Agency Title Partner PS DDB, and a $10k+ digital media package from Digital Media Title Partner DailyHive to bring the winning idea to life in Vancouver.

AWARD NIGHT DETAILSWATCH THE AWARD NIGHT LIVESTREAMWATCH THE AWARDS LIVESTREAMDAY 2 EVENT DETAILS

DAY 2 - STRATEGY HACK-A-THON FOR GOOD

SPEAKERS AND JUDGESSPEAKERS AND JUDGES

Cause, Impact and Workshop Planning Team.

Platinum Event Sponsor.

AWARD NIGHT DETAILSAWARD NIGHT DETAILSAWARD NIGHT DETAILS

BRAND BATTLE AWARD NIGHT

BRAND BATTLE AWARD NIGHT

MEET THE LINE UP
MEET THE LINE UP

Networking Social Partner.

Impact Facilitation Design.

Gratitude Partners.

Movement and Hydrate Partner.

Contributing brands.

A huge thank you to the brands that are already coming together in support of our do-good catalyst events.

Participating brands.

If you want the best, you have to compete with the best. Meet the brands that have already signed up to battle it out for Vancouver's zero waste future.

Brand for Better Supporters.

WATCH DAY 1 LIVESTREAMWATCH DAY 1 LIVESTREAM

BRANDS FOR BETTER

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